PMP Micromarketing announces the re-launch of their Mosaic product. Fully revised and updated, this data segmentation tool combines information from the latest Census data with housing and valuation data. It then integrates detailed research into attitudes, media preferences, shopping habits and leisure activities.

Used as a profiling, targeting and planning resource, Mosaic builds an accurate picture of our clients’ clients and then helps them find more just like them.

The launch takes place over the next few weeks, with targeted print media advertising, new website and reference booklet plus a full PR campaign to portray the updated Mosaic brand as the holy grail of data segmentation tools.