Identify your customers
Using proprietary data and software tools, we can identify more profitable customers and prospects that need to be retained or acquired in order for you to trade more profitably or add value to your existing analytical functions.
As leaders in customer segmentation PMP can help you categorise customers into groups with similar characteristics. Effective segmentation and customer insight can help you make both above and below-the-line marketing communications more timely, relevant and specific.
- PMP can reveal the characteristics of your customers using MOSAIC, a world renowned customer segmentation system
- MOSAIC profiles existing customers based on demographics, lifestyle, attitudes & behaviours
- This can be achieved by analysing your current customer database or accessing market research data on your products or services
- MOSAIC is a geodemographic segmentation system that allows you to understand your customers in relation to where they live and help you locate more prospects
- PMP can also illustrate store outlets in relation to your customers or prospects on maps for retail and competitor analysis
Targeting
- You can customise your promotional message using the MOSAIC description of your customers
- Achieve better response rates and return on investment via a targeted direct marketing campaign
- PMP can provide you with a targeted consumer mailing list (Prospect Universe) or letterbox distribution to areas nationwide
Enrich and maintain your customer data
- PMP can enrich your customer database by providing data management solutions including:
- enriching your customer data with MOSAIC details
- deduping, matching names & addresses to create single customer view
- address standardisation and validation
- matching addresses to the PAF (Postal Address File) for post coding
|
