Data integrity is very important to direct marketers who regularly communicate with their customers. However, managing customer address data can be costly and time consuming. Using PMP's advanced data management tools such as Kaleidoscope, we can assist you with data enhancement and enrichment including:
- Deduping/matching names & addresses to create single customer view.
- Validating addresses to minimise GNA returned mail.
- Matching addresses to the PAF (Postal Address File) to allow correct address formatting & Postcodes to be appended to achieve costs savings on postage.
- Enriching your customer data with MOSAIC details
|
